December 21, 2019
By Cadesia De Bruin

Whether your business is small, big or brand new a website can really put you on the map and boost you further. Would you trust a business without a website?

Here are ten reasons why it's best to invest in a website:​

Number 1:

First of all, your competitor has a website. How will you stand out, if people aren’t aware of your online presence? Thinking like a consumer would mean asking for recommendations (highly popular on Facebook) and that’s where people leave their opinions, and tag the details (website). If you aren’t staying up to date with your competition, what makes you so worthy?

Number 2:

Almost 10 years ago, only 28.7% of the population were connected to the internet. In June 2019 it was recorded that 58.8% of the population had internet access. The web world is growing rapidly every minute. Even with a local micro business, chances are people have used search engines to look for a website, for options – and if you don’t have one, you lose a customer right then and there. If you don’t have a business website, today’s digital-savvy/no-time-wasting customers may look elsewhere.

Number 3:

Having a website will make your business show up on Google: having details of who you are as a whole, location, the service you offer helps you as a business.

 
Business Website 24/7

Number 4:

This isn’t the era where you had to visit a company or call only in business hours. Today, with a website, anyone could receive information right from their phone at any second, midnight; 4 am; 9 pm. It’s in a customer’s hand of time. It’s easier this way too. Time is flexible, and you don’t need the keep the business open 24/7. You save money, and gain customers. It’s a win.

Number 5:

Having a website can promote goodwill among customers and that’s how you can attract more. Having a website will easily convince visitors that they should become customers of your company. This is done by positioning the company as a dependable, trust-worthy and experienced service provider in the target market. Your online presence also boosts marketing projects, customer service, client relationship building, and brand recognition.

 

Number 6:

You can use your website for customers to post reviews, and that’s when you can attract potential customers. Your website can be social proof when it comes to gaining customers.

Number 7:

Websites convey strong marketing messages, because you control the channel. You cannot influence word of mouth or social media rumors, however, you can leave a major impact on people visiting your website every second: you create your own story, you share your vision and mission. What really can assist a business owner, to narrate the story, is to start up a blog business on their website. This is a more influential way to present your personality in front of your target audience faster than print ads, spam email or brochures.

 

Number 8:

You are open to social media opportunities. What is always a great help is having your website/blog social icons link to Facebook, Twitter, Instagram, WhatsApp, and other networking social media platforms which makes sharing your content easier for your visitors who like what they see.

Number 9:

The basic purpose of owning a website is because you get to showcase your product or service, and to detail. Giving them every reason to choose you can and come back. 

Number 10:

Websites spare you the details, and saves the business on time. Customers know exactly what to expect and they know who to contact or where to go.

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